With an Existing CDP, Is It Supported to Purchase MA Independently?
Yes. The standalone MA provides data import capabilities, including real-time customer event ingestion and importing external labels and audience packs. You can import labels and audience packs from an external CDP into MA for precise audience targeting.
What Activity Metrics Can the Product Automatically Track?
The metrics automatically collected by the system include: sent, delivered, clicks, delivery rate, and click-through rate.
Which Metrics Require Client-Side Event Tracking Data for Measurement?
Post-engagement chain metrics include total order amount, purchase orders, paying users, average order value, coupon claims, and coupon usage. To report these metrics, customers need to track and report event data, and when reporting, they must include the traceid that was uploaded when MA generated the landing page link. This traceid is used to attribute the transaction to a specific campaign.
What Are the Standard Touchpoints in MA?
Standard touchpoints include Official Accounts, SMS, and App messages.
Which Touchpoints Require Custom Development When Integrating with MA?
Custom touchpoints include but are not limited to: mini program subscribe messages, external SCRM products, and certain WeCom business scenarios. Custom solutions must be evaluated based on actual requirements.