Marketing Automation delivers real-time, refined intelligent customer operations across touchpoints, scenarios, and the entire customer lifecycle based on user data and intelligent policies. It also helps enterprises quickly build personalized automated Marketing systems to create better user experiences.
This document aims to help you fully understand the billing methods, purchase process, renewal rules, and overdue payment handling of MA, so that you can make informed purchasing decisions.
Marketing Automation (MA) is the core product of Tencent Marketing Cloud (TMC) that provides enterprises with full-chain marketing automation capabilities.
Learn how to purchase Marketing Automation products.
Learn how to renewal.
Learn how to use Marketing Automation.
MA enables you to design automated outreach flows through a visual canvas, precisely connecting every key touchpoint of the user journey. This guide walks you through creating marketing plans, configuring trigger conditions, orchestrating multi-channel outreach policies, and viewing campaign performance. By following the documentation, you can quickly build a complete automation chain from audience segmentation to message delivery.
MA provides developers with tools such as APIs and SDKs, helping them efficiently accomplish integration, development, and Ops.
This guide is intended for developers and operations personnel. It covers the technical integration of three modules — CDP(Customer Data Platform), MA(Marketing Automation), and FA(Fusion Analytics) — including data ingestion, event reporting, ID-Mapping, Webhook and custom channel integration, multi-source data fusion and model configuration, as well as API calls.
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